
80% of an artist’s time is spent “finding files.”
What do I mean by that?
It’s not just literally searching for files—it’s a blanket term for all the non-creative, repetitive, and avoidable tasks artists deal with daily. Let’s break it down:
Searching for files.
Naming files.
Putting files in the “right” place.
Setting config settings.
Exporting files in multiple formats.
Organizing files (and data inside software).
Setting up scenes just to start creating.
Adjusting files to meet client specs.
Debugging files with incorrect settings.
These activities eat up time and energy that should be spent making art. Ask any artist, supervisor, or production manager—they know exactly what I’m talking about.
Why does this matter?
Because the stakes are higher than ever.
Studios are shutting down.
Talented artists are out of work.
To compete, we have to slash production costs while delivering faster.
Audiences still flock to the box office—but they’re also on Instagram, TikTok, and YouTube, and we need to meet them there, affordably.
If we eliminate this “production waste,” we can do more with less. Imagine animated films costing under $40M—when the average animated film earns $67M in profit.
The opportunity for those who act now is massive.
But there’s urgency. Every year spent struggling with inefficient pipelines is a year closer to closing your doors.
Here’s the truth:
Studios that survive today usually have one thing in common: owners who can bring in big jobs. But what if you could sell, maintain client relationships, and be incredibly profitable?
That’s the foundation of the next Pixar.
The time to streamline is now. Because when you strip away the inefficiencies, what’s left is what truly matters: the art.
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